10.3 AI in Business and Finance
Businesses use AI for customer support, forecasting and marketing. Banks use it to catch fraud in real time.
Chapter 10: Practical Applications of AI
Fraud detection is one of AI's biggest wins: models learn your normal spending pattern and flag weird transactions in milliseconds - like your card suddenly being used in another country at 3am.
Businesses use AI chatbots for customer support, forecasting tools to predict demand, and recommendation systems to suggest products. Marketing teams use generative AI for drafts and visuals.
In finance, AI also helps with credit risk checks and spotting market patterns - areas where fairness and transparency are really important.
Key takeaways
Fraud detection learns your normal patterns
Support bots, forecasting, recommendations
Fairness matters in credit decisions